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Women in Games 2005 Conference

University of Abertay Dundee

Competition Results

Winner - Outerlight Team


Click image for full size version (5Mb)

More material from the Outerlight Team:

Shadow Witches Marketing Campaign (Word Document)
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Outerlight_O_B3.jpg
Outerlight_O_C2.jpg

Runner up - Lucy Bourn


Click image for full size version (3.2Mb)

More material from Lucy Bourn:

Shadow Witches (Word Document)
bourn_L_A_3drawings.jpg
bourn_L_A_4_3dmaxstills.jpg


Winner's Prize: 200 and a free ticket to the 2005 Women in Games conference, including travel expenses.

In partnership with


Competition brief as an MS Word (.doc) document or as an Adobe Acrobat (.pdf) document. The brief is also given below, on this web page.

Click here for the competition entry form in MS Word (.doc) format

THE TASK

The task is to design promotional media to support a marketing campaign for the 'Shadow Witches' game specified in the 'Game Premise' section.

The competition categories are as follows:

A.  Full A4 page magazine advertisement
B.  Design for a poster
C.  Concepts for merchandising
D.  Other concepts for marketing

Applicants are invited to submit proposals that correspond to one, or more than one, category.
See the 'Categories' section for more details. Also see the 'Submission Details' section for precise details of what you should submit.

The winner gets a cash prize of 200 and a free ticket to the 2005 Women in Games conference, and will be featured on the Women In Games and IDEASFACTORY Scotland websites. Four runners up will also get their work featured on a competition page of the Women in Games website. See www.channel4.com/ideasfactoryscotland and 'Prizes' section below for more details.


GAME PREMISE

>>   Title

Shadow Witches

>>   High Concept

Stealth, magic and dance-conflict in a tropical Dundee.

>>   Genre

Cross genre: fighting and rhythm action with third person stealth.

>>   Platform

Next generation console the 'HexStation' (similar features to Xbox 360 and PlayStation 3)

>>   Target Audience

Female and male, suitable for players 15 or under. Primarily Europe and North America.

>>   Unique Selling Points

  -  Unique 'dance-fighting' for conflict resolution and persuasion
  -  Spectacular 'magic-firework' visual effects take the dancing to another dimension
  -  Shimmer: feisty female lead character, 'night, magic and dance with attitude'.
  -  Stunning adaptive soundtrack fully integrates with dance moves
  -  Original tropical Scottish environment combines historical splendour, bamboo and palms
  -  Created using our fully featured Wig Game Engine incorporating integrated in-house toolset
  -  Unlicensed intellectual property with potential for extensive future exploitation

>>   Objectives

  -  Develop night-dancing skills
  -  Develop spell-casting skills
  -  Gain arcane artefacts
  -  Gain followers
  -  Gain territory

>>   Overview

The near future, global warming has turned Dundee into a hothouse surrounded by a bamboo shantytown. Streetwise witch clans now rule the city with silk-gloved fists, vying for territory and magical artefacts.

Conflict between witches is resolved by ritualised 'night-dancing' in which the two opponents attempt to out-dance each other, using capoeira-like dance moves. Night-dancing can also be used to attract new clan members.

Each clan has a home base where they store the ancient artefacts that power their magic. The player controls Shimmer, feisty leader of the Shadow Witches clan, who starts the game with little territory and few artefacts.

Every night, as the moon rises, Shimmer creeps out into the steaming streets to explore the city, looking for artefacts to steal and witches to night-dance with. Arcane beasts also haunt the city streets at night and must be scared off with spells.

The Shadow Witches' territory expands as new members are recruited, attracted by the magical power of the clan and night-dancing of Shimmer. As the clan grows their base also expands and improves. As the territory expands so surrounding witch clans launch raiding parties and the games' challenges increase.

The magic is both manifested in spells and also creates exotic light shows during the night-dances. The combination of Scottish tropical and magical firework displays of light give the game a unique look. The original dance conflict resolution gives the game a unique feel.


CATEGORIES

The competition has four categories:

A.  Full A4 page magazine advertisement
B.  Design for posters and postcards
C.  Concepts for merchandising
D.  Marketing strategy, including stunts, events and other forms of product placement. Text descriptions must be supported by concept artwork, storyboards or other visuals.

Please submit a brief explanation (100 words or less) with your entry specifying the selling premise of your concepts.

Applicants are invited to submit proposals that correspond to one, or more than one, category.
See the 'Submission Details' section for precise details of what you should submit.


BUDGET

Submissions in Category D must include a breakdown of the Marketing budget specifying estimated costs. The budget must not exceed 50,000.

For example: celebrity host, promotional video, venue, food and drink, flying 100 press to event, audio video equipment hire, goody bags, staff etc.


PRIZES

>>  The winner gets a cash prize of 200 and a free ticket to the 2005 Women in Games conference, including travel expenses.

>>  The winner will be featured on the IDEASFACTORY Scotland website.

>>  The Winning entry, four runners up and Honourable Mentions will be showcased at the 2005 Women in Games Conference.

>>  The Winning entry and four runners up and Honourable Mentions will be featured on the competition page of the Women in Games website.


RULES AND REGULATIONS

1.  INTRODUCTION

The Women in Games Marketing Competition is a new competition run in association with the Women in Games Conference and Channel 4's IDEASFACTORY Scotland.

For more information about IDEASFACTORY Scotland go to www.channel4.com/ideasfactoryscotland

2.  COMPETITION SCHEDULE

Monday 4th July 2005 5pm Final closing date for entries to arrive
Monday 18th July Stage 1 Judging completed - short list announced
Monday 25th July Stage 2 Judging completed
Tuesday 9th August Winners announced and award presented at WiG Conference

3.  ENTERING THE COMPETITION

Who may enter?

>>   The Competition is open to anybody.

>>  Individual and team entries are permitted but teams must consist of a maximum of three students.

>>  Entries must be prepared solely by students with no outside help. Students are forbidden to make use of outside consultants, agencies, typesetters, design studios etc.

4.  SUBMISSION DETAILS

>>  All graphic materials must be submitted in digital form on CD (not DVD) labelled with Name, Title, Section and Number and must adhere to the following criteria. Failure to comply with these criteria may result in disqualification.

>>  The file must be saved as *.JPEG (maximum quality)
>>  Image resolution 2480x3508 pixels @ 300dpi
>>  The file name must be in the format: "surname_X_AZ.jpeg"
Where:

Surname is your last name
X is your initial
A is the section letter
Z is the image number (1-4) of the entry
.jpeg is the file extension

>>  Any other merchandising materials should be sent to the above address, labelled with Name, Title, Section and Number.

>>  All supporting text and other documentation must be submitted on CD and sent to the above address, labelled with Name, Title, Section and Number.


5.  SUBMITTING AN ENTRY

>>  Each individual or team must submit an Entry Form signed by all team members. A contact address, telephone number and email address must also be provided in order that the Competition Organisers can contact students during July.

>>  All entries must arrive by Monday 4th July 2005 5pm

Rebecca Thompson
Channel 4 Televison
227 West George Street
Glasgow G2 2ND

>>  For queries please contact

Tel: +44 (0)1382-308628

Email: scotlandeditor_ideasfactory@channel4.co.uk

Entries will be accepted any time before this.

>>  Please do not send any original pieces of art you want returned. No entries will be returned. No exceptions. WiG is not responsible for any damage or lose of any entry.


6.  ACKNOWLEDGEMENT OF RECEPIT OF ENTRIES

>>  On receipt of entry competition entrants will receive acknowledgement via email.


7.  TERMS AND CONDITIONS

>>  Competition entrants agree to the terms and conditions of the Competition.

>>  The winning entry will be published on the Women in Games website. WiG will endeavour to arrange for further publication and promotion of the entry but is under no obligation to do so.

>>  By entering the Competition, you (and any contributors) agree to take part in any publicity relating to the Competition if you are invited to do so and without further compensation. Entrants warrant that they are the authors of the entry and grant WiG the right to publish and reproduce the entries in all forms and media now or developed in the future throughout the world for the full period of the copyright and all renewal and extensions thereof.

>>  No cash equivalent is available. WiG reserves the right to cancel or amend the terms of the Competition as required by circumstances.

>>  The decision of the judging panel is final and no correspondence will be entered into.

>>  WiG cannot accept responsibility for entries lost or delayed in submission. Proof of submission is not proof of receipt.

>>  To the fullest extent that may be excluded by the law WiG accepts no responsibility for or liability arising from participants taking part in the Competition.

>>  Shadow Witches game premise 2005 Mark Eyles, used with permission. Mark Eyles grants WiG the right to publish and reproduce the premise in all forms and media now or developed in the future throughout the world for the full period of the copyright and all renewal and extensions thereof.


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